About once a month, I get the feeling that I am leaving something on the table when it comes to LinkedIn. I ponder whether to re-vamp my profile and otherwise spend more time in the platform. I usually make a little tweak here and there but that is about it. Here is how I use it:
- My profile is somewhat comprehensive and up-to-date (feel free to disagree);
- I connect with people I meet through different media and in person;
- I post this blog as updates;
- Occasionally I reach out to people through the messaging system if I do not have their email handy;
- It serves as a good tool to research the professional background of folks, including job candidates; and
- I can see who has viewed my profile (which is kind of fun).
To date, I do not:
- Mine people’s profiles for contacts;
- Critically analyze whether to accept an invitation or not, and just accept the invite (even if the invitation is not customized as I keep reading you are supposed to do — and I generally do not customize invites); or
- Use the platform as a regular learning tool because people tend to post the same links on Twitter and Facebook and the same information pops up on Zite.
So, my take is that you need a decent presence (including a profile that does not make you look like a spammer, stalker, etc.) and that is about it. If you do not have a profile or it is incredibly barebones, then are you not real? Perhaps I am using LinkedIn enough.
Am I missing something?
Photo credit: Sheila Scarborough